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Case Study March 2025

Fanaty
Soccer App

Find and challenge teams near you. Every match is recorded, and your wins count toward the global standings.

Product Design Digital
Fanaty Soccer App hero

The Challenge

Our team focused on identifying key initiatives to drive the product forward: we conducted thorough analysis, brainstorming sessions, and prioritized business impact to deliver an effective MVP.

Fanaty website: Book sport fields near you instantly, with field search by address, sport, time and date

Facility marketing site — live

The Approach

We focused the team on 3 main initiatives: Video, Ranking and Pickup. Allows users to see their standing based on performance, either on a personal or regional level, and discover active games near you and jump in to play!

Fanaty Video screen showing match recordings organized by date and field

01 — Video

Every play,
auto-recorded

Allows users to watch their games back, turn the best moments into highlights and share them — recordings organized by venue, field and time.

Fanaty Match Detail screen with result, video and team payment list

02 — Pickup

Discover
games near you

Discover active games near you and jump in to play. See match details, scores and who's in — book your spot and split the payment with the team in a tap.

Players celebrating a match with a Fanaty notification on their phone

03 — Ranking

Know where
you stand

Allows users to see their standing based on performance, either on a personal or regional level — so every player can track progress and stay competitive.

The Outcome

A focused MVP that turns amateur soccer into shareable content and balanced, easy-to-join games — built to scale from a single highlight to a full community.

UX/UI added value lies in creating an intuitive, impactful experience. The successful MVP launch highlights a user-centered approach that drives startup growth.

70,000+
Matches Recorded
Games captured by AI-powered cameras
250,000+
Highlights Created
Best moments from your matches
635,000+
Video Views
Highlights watched in the app
100+
Fields
Affiliated facilities across the US

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